The Aerogare Festival

Savoir-faire mobilisés
communication strategy
360 communication
graphic design

Living space, concert hall, bar… Aérogare Station Lothaire is an iconic site of the cultural life in Metz. 

In september 2022, in order to celebrate its 5th anniversary, Aérogare Station Lothaire decides to launch the first edition of the Aerogare Festival. 

Through a rich and dense programmation of concert, DJ sets, food and drinks at the public disposal and other cultural animations, the Aérogare team wanted to enable the people to discover the site in an unprecedented way.

Super Idée is thrilled to be part of the print and digital communication of this event.

The stake

  • Enable the Aerogare Festival to acquire a strong recognition.
  • Maximize its exposure. 
  • Choose the right communication support to catch the attention of the public and convert the first edition of the Aerogare Festival into a great success. 

Our great ideas

  • Creation of a strong and powerful brand identity, enabling the public to easily and quickly identify the Festival.
  • Declination of the Festival identity on several communication supports : flyers, beer coasters, Pin’s, flyers, advertising banners.
  • Implementation of impactful communication actions : motion design video, teaser video, street marketing.


Project manager 

Super Idée

Design graphique

Nouvelle Cuisine